So fresh they might bite back was the truth! A new market was opening in downtown San Antonio that would really be fresh! While working at Giles Design in San Antonio, Texas, I developed the logo and identity under the creative direction of Jill Giles.

The idea was to develop a logo that was old and new at the same time. Something that would fit into San Anotnio's historic downtown area but still be modern and fresh. I think we did it and so did the critics. The logo has gone on to be published in the Logo Lounge Master Library Index.


©2011 Isaac Ayala Design :: Serving - Homburg - Zweibruecken - Saarbruecken :: VISUELLE KOMMUNIKATION - KONCEPT - BRAND - IDENTITÄT